Problem:

Communicate to the city that kids need to exercise. Bell Gardens understood this and want to promote kids to get outdoors.

Solution:

Illustrate a fun, quirky brand that would showcase exercising in the city. Endless paper sketches and back and forth drawing onto the computer we landed on this "where's waldo" approach to overwhelm the user with stuff to do around this cartoon world of Bell Garden

This campaign is an ongoing client. Ideas of getting this painted on the elementary school, large format printing, as well as posters and brochures hung all over the city.

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