Run a Mile days 2017

Client: american running associations | My Role: BRANDING / DESIGN

 

Problem:

Kids just aren't exercising these days. PE classes and recess are getting cut at schools more often than not. Kids are addicted to their phones and lack of physical activity is creeping up on everyone. 

Solution:

The NATIONAL RUN A MILE DAYS is a public outreach campaign with a mission to get more boys and girls excited about becoming more fit and healthy. Running the mile was this starting point. We wanted to reach our audience with a fun, approachable poster in the classroom that makes running look cool.

These posters got sent out to thousands of schools around the nation in hopes to get the kids to run one mile. 

See website here.

 
national run a mile days poster_alimo
 2016 poster

2016 poster

 2016 website to register / host / get info on event

2016 website to register / host / get info on event

 Various illustrations for stickers and hand-me-outs

Various illustrations for stickers and hand-me-outs

 Training cards for kids to prep for the mile.

Training cards for kids to prep for the mile.