Overview
MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 200+ of the world’s best. Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players.
Solutions
Masterclass hired me to lead their Design Systems. I teamed up with the engineering team to create a Storybook from scratch, along with creating a full system for the design team. These foundational tools are still being used today and were created in 2018. This has served as a huge milestone for the organization, as well as saving millions of dollars in efforts from the product teams.
After building out this system, I jumped over and led their SEO & Articles blog. At the time, they were creating hundreds of new articles, hiring a team of writers, and a full business outside of video creation for education.
Once this was in a good place, I jumped over to their new Enterprise platform. This was behind the scenes for any large business to use for educational purposes for their employees and is still being used today.
In between platforms, I also helped support the growth team on a variety of projects, such as wireframing, roadmap, and visual design.
Client
Masterclass
Year
2018-2021
My Role
Lead Design Systems / SEO &Articles / Enterprise & Growth / Full Stack
Design Systems
Masterclass hired me to lead their Design Systems. I teamed up with the engineering team to create a Storybook from scratch, along with creating a full system for the design team in Figma. These foundational tools are still being used today and were created in 2018. This has served as a huge milestone for the organization, as well as saving millions of dollars in efforts from the product teams.
While there is many elements here not shown, this is a snippet of what we accomplished over my time there. Happy to discuss further details if needed.
SEO / Articles Platform
After building out this system, I jumped over and lead their SEO & Articles blog. At the time, they were creating hundreds of new articles, hired a team of writers, built a new CMS, and a full business outside of video creation for education.
On design, the requirement was to build out a separate design system, layout, and templates for different page layouts for all these articles. Once this was in a good place, I jumped over to their new Enterprise platform. This was behind the scenes for any large business to use as education purpose for their employees and is still being used today.
Images above represent different iterations and templates used.
Enterprise Platform
Once this was in a good place, I jumped over to their new Enterprise platform. This platform was created for large businesses to use for educational purposes for their employees, and is still being used today.
The requirement was to lead the research, wireframe, roadmap, UI, and visual design for this new platform.
Growth Platform
In between leading specific platforms, I helped support the growth team in a variety of designs for their homepage and logged-out state, navigation, roadmap, and UX wireframes